Events: Emiliani Beauty Expo Runway V

The top leaders in the hair industry showed off their talents and hair care products at Emiliani Beauty Expo which was held in Edison, NJ on October 21st and October 22nd at NJ Convention and Expo Center. Their theme Runway V brought 5 elements on the runway beauty editor, make up artist, hair colorist, clothing designer and hair designer. Great highlights of the expo was the tribute to Vidal Sassoon, Emiliani Runway V captured signature hairstyles and cuts that made the brand a household name. Other major brands that were showstoppers included Sexy Hair, Matrix, Framesi, Keratin Complex and Farouk Systems. Check out video snippets of each of these brands working their magic!

Want more from the Emiliani Beauty Expo? Check back Wednesday for the scoop on hair extension from SheUSA with VP Ron C. Cardillo giving us a tour of the brands latest hair line. On Thursday we chat it up with Ricky Pennisi behind the brand RiCi best known for products that help with keeping the curls hydrated and frizz free!

Farouck Systems Key Products

Rapid Shine (will help repair split ends and eliminate frizz, while providing the utmost protection) and Ultimate Control (Ideal for blow dry styling, shaping and scrunching as a working spray).

Framesi Key Product

Velvet (removes frizz, leaving the hair velvety soft and thoroughly moisturized).

Sexy Hair Key Products

Soy Untouchable (It helps to supply moisture and hydration to nourish and repair hair while offering UV and heat protection) and Smooth and Protect (helps straighten hair faster but it also helps conditions while using heat-styling tools. It adds shine, seals the hair and helps protects hair color).

 

Special thanks to Leah D. at The Hip Event for the invite, I had a wonderful time.

GlitterBuzzStyle: Hair

Let's straighten it out

Keratin Treatments straighten even the most unruly hair. Well, just in time for holiday parties and New Year’s resolutions to look your best in 2010 – the Salon at ULTA is offering the new Keratin Smoothing Treatment by Coppola for an introductory price of $185 (a $65 savings)!



Tracy Guthrie, Manager of Salon Technical Training at the Salon at ULTA says, “Our stylists and guests LOVE Keratin Smoothing Treatment. Before we launched this service, we offered expert training and hands-on experience at all of our salons nationwide. Because of this education we’ve seen a tremendous increase in appointments and satisfied guests due to our highly-trained stylists.”


What is it?
A new, revolutionary smoothing system that infuses Keratin deep into the hair cuticle eliminating up to 95% of frizz and curl from hair leaving it soft, shiny and luxurious.

The Proof is in the Picture

BEFORE

AFTER



The Benefits…
The more you treat your hair, the healthier it becomes. With each treatment, the build-up of Keratin:

•Makes hair softer, silkier, straighter and shinier
•Faster and easier to blow dry
•Reduces daily styling time
•Requires less maintenance

How Do I Get this Treatment?
This service is only available in Salon and is administered by stylists who are certified in Keratin Treatments. It is gentle enough to use on all hair types and colors. It’s best to use this treatment directly after coloring or chemically treating your hair as it locks in and extends the life of your color.

Special Introductory offer…
For a limited time the Salon at ULTA is offering the Keratin Smoothing Treatment for $185 (a $65 Savings!)



When can I get it?
Now thru December 31st your local Salon at ULTA. Visit http://stores.ulta.com/store/ to find a salon in your area.