Monday, September 14, 2009

NYFW: Backstage Beauty with Andre Rodman at Alice + Olivia RTW 2010


FREDERIC FEKKAI PARTNERED WITH ALICE + OLIVIA

AT THE SPRING 2010 PRESENTATION



“The hair for Alice+Olivia is a crossroads of edgy and girly; we created a look for funky, confident women” – Frederic Fekkai



When: Saturday, September 12th

Where: 415 West 13th Street





LEAD STYLIST, ANDRE RODMAN FOR FEKKAI – THE LOOK OF ALICE + OLIVIA

Andre Rodman, lead stylist for Frédéric Fekkai added a fun, punky edginess to the sweet, girly looks at the Alice + Olivia show. To get the look Rodman twirled crimped hair around a double barreled iron in a figure eight pattern. He then pulled the front piece to the side, smoothed it with Fekkai Coiff™ Magnifique Ultra-Light Finishing Crème and secured it neatly with jeweled pins.



PRODUCTS USED:

Fekkai Coiff™ Contrôle Ironless Straightening Balm: A miraculous, non-chemical balm that provides weightless straightening while you blow dry. This creamy balm contains special featherweight silicones for sleek, chic hair that resists frizz and fly-aways. This balm delivers a salon-like blow-out, sans stylist. SRP: $25.00, 3.4 fl. oz. bottle

Fekkai Coiff™ Magnifique Ultra-Light Finishing Crème: This airy soufflé-like formula floats through layers to add definition and style. Simply “rake” crème through the hair concentrating on the ends to whip hair into its softest, sexiest shape. SRP: $23.00, net wt. 1.7 oz. Jar

Fekkai Full Blown Volume Lifting Hairspray - This lightweight formula holds volume to lift the roots and delivers powerful fullness that is never stiff or sticky. SRP: $20.00, 5oz

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