I am a huge fan of It Cosmetics and I was super excited to get the invite to their exclusive preview party in NYC. The brand showcased their Fall 2016 collection at La Sirena and we celebrated them debuting at Sephora. This is so fabulous and exciting because I have followed the brand and founder Jamie Lima Kern from the beginning stages so its great to see how far It Cosmetics has come.
Inside The Party
Fall 2016 Collection
The collection's packaging is so gorgeous and I already started using my Bye Bye Makeup and their new Bye Bye Under Illumination during fashion week! I had so many people asking about my beauty look. I felt amazing! Check back for a beauty tutorial on these products and maybe even a surprise giveaway!
At the event It Cosmetics makeup artist were on hand to give us beauty looks and style our hair for our before and after glam shots, it was so much fun.
Drew did an amazing job I loved how flawless I looked. The products were smooth and soft and light weight. I did a live stream on Periscope check it out here.
It Cosmetics was also kind enough to donate to charities selected by the attendees, so I was thrilled to include the Arthritis Foundation for many great reasons.
Special thanks to Allison, Erica, Victoria and of course Jamie for the invite! See you ladies at Sephora!