The top leaders in the hair industry showed off their talents and hair care products at Emiliani Beauty Expo which was held in Edison, NJ on October 21st and October 22nd at NJ Convention and Expo Center. Their theme Runway V brought 5 elements on the runway beauty editor, make up artist, hair colorist, clothing designer and hair designer. Great highlights of the expo was the tribute to Vidal Sassoon, Emiliani Runway V captured signature hairstyles and cuts that made the brand a household name. Other major brands that were showstoppers included Sexy Hair, Matrix, Framesi, Keratin Complex and Farouk Systems. Check out video snippets of each of these brands working their magic!
Want more from the Emiliani Beauty Expo? Check back Wednesday for the scoop on hair extension from SheUSA with VP Ron C. Cardillo giving us a tour of the brands latest hair line. On Thursday we chat it up with Ricky Pennisi behind the brand RiCi best known for products that help with keeping the curls hydrated and frizz free!
Farouck Systems Key Products
Rapid Shine (will help repair split ends and eliminate frizz, while providing the utmost protection) and Ultimate Control (Ideal for blow dry styling, shaping and scrunching as a working spray).
Framesi Key Product
Velvet (removes frizz, leaving the hair velvety soft and thoroughly moisturized).
Sexy Hair Key Products
Soy Untouchable (It helps to supply moisture and hydration to nourish and repair hair while offering UV and heat protection) and Smooth and Protect (helps straighten hair faster but it also helps conditions while using heat-styling tools. It adds shine, seals the hair and helps protects hair color).
Special thanks to Leah D. at The Hip Event for the invite, I had a wonderful time.
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