Tuesday, August 30, 2011

Events: It Cosmetics Beauty Launch w/ Jamie Kern Lima

IT Cosmetics (Innovative Technology Cosmetics)
Beauty Launch
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Jamie Kern Lima the creator and CEO behind It Cosmetics, gives us ladies a new twist on beauty by infusing cutting edge medical grade anti-aging technology into truly innovative, high performance color cosmetics. It Cosmetics features a collection of lipsticks, mascaras, eye shadows, blushes, makeup brushes and all the things that allow us to look beautiful.
Jamie Kern Lima Dishes On The New It Cosmetics
Inside the Products
Vitality Lip Flush 4-in-1 Reviver $20 (Will Be Available exclusively in the US September 2011 at QVC and www.QVC.com and Internationally in Canada at www.theshoppingchannel.com)
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It comes in three gorgeous shades, (L to R) Pretty Woman, Love Story and Je Ne Sais Quoi
It’s a lipstick that works as a lip gloss, lip stain and anti-aging lip balm. The key ingredients are Plum + Cherry Oil, Shea Butter, Argan + Jojoba.
Vitamins A, C, E, Green Tea and White Tea and Aloe add to keeping the pout hydrated and healthy looking.

Vitality Cheek Flush Powder Blush Stain $24 (Will Be Available exclusively in the US September 2011 at QVC and www.QVC.com and Internationally in Canada at www.theshoppingchannel.com)
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The blush comes in three shades Radiant Rose, Pretty in Peony (picture above) and Magical in Mauve. This is the first ever powder blush stain which allows for long lasting stay, it’s waterproof and also talc free so it won’t cling to fine lines or wrinkles!
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Hello Lashes $24 (Will Be Available exclusively in the US September 2011 at QVC and www.QVC.com and Internationally in Canada at www.theshoppingchannel.com)
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Clinically proven 5-1 mascara with magic wand lash ball detailer. It takes the place of a simple mascara by being natural, having a lash growth enhancing serum, volumizing lash primer, lash tint and a lash comb/curler.

Bye Bye Pores $24
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This is a translucent finish, infused with real silk for a poreless, airbrush look.

Heavenly Luxe Powder Brush $48
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This is great brush that’s super soft with a rubberized handle which makes it very easy to hold.

Luxe French Brush (Will Be Available exclusively in the US September 2011 at QVC and www.QVC.com and Internationally in Canada at www.theshoppingchannel.com)
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Is a glamorous style that make applying makeup more enjoyable. The brush is very soft and feels wonderful on the skin.

Naturally Pretty Luxe Anti-Aging Eyeshadow Trios $24
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These shadows comes in a Pearl Luxe and a Matte Luxe, the shades are great bronze and natural looks on the eyes.

Bye Bye Lid Lines Eyeshadow Primer $24
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This helps improve discoloration, and it blends well to fit all skin tones.

By Bye Under Eye $24
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Full coverage concealer that’s waterproof.  It comes in 4 shades light, medium, tan and deep.

Lux Anti-Aging Eyeshadow Palette $38
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This palette is great because you can use the shadows wet or dry, they can also be used as eye liners to make eyes pop.

Don’t forget to check out It Cosmetics on QVC September 8th at 6:00 am-7:00 am and 5:00 pm – 6:00 pm.

Special thanks to Morgan H. at Blue Sky Communications PR for the invite and much love to Jamie Kern Lima for introducing me to the brand, see you on QVC!

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